With two decades of experience as a Creative Director, Azzi embarked on a transformative journey, co-founding Agent Provocateur fragrance and establishing her own bespoke business. As a maverick within the conventional fragrance industry, her innovative mindset, impeccable style, and distinct methodology empowered her to forge an unparalleled client portfolio. She ventured beyond the boundaries by crafting scents for renowned Hollywood actors, enabling them to embody their characters effortlessly. Musicians sought her expertise to translate their melodies into captivating perfumes, while artists sought to unlock a new sensory dimension through her creations. Azzi's unique approach has truly revolutionized the realm of fragrance.